Studios.
A workspace per project.
Each studio is a closed room. Voice, audience, prior briefs, integrations, history — fully isolated. Switch projects with one click. Nothing leaks.
THE TENSION
One assistant. Six businesses. Voice melt.
Every AI tool you've used assumes you run one thing. They share memory across projects. They train on what you say in one studio and quietly bleed it into the next.
If you run multiple things — a SaaS, a newsletter, a client practice — that bleed is a problem. The SaaS's roadmap shouldn't influence the newsletter's voice. The client work shouldn't leak into your personal brand.
You either spent 23 minutes per day cleaning context (your context-switching tax), or watched the work flatten into a generic voice nobody chose.
HOW IT WORKS
Three primitives. Fully isolated.
Pick a project
Each business gets its own studio. DTC brand, B2B SaaS, newsletter, consulting practice — all separate closed rooms.
Calibrate the studio
Studio DNA captures voice samples, mission, anti-patterns. Specialists are calibrated to this DNA on every output.
Work, switch, work
One click to switch projects. The next studio's crew is ready, memory intact, voice on point. No mental reload tax.
DEEP DIVE
What lives inside a studio.
Studio DNA
Mission, Vision, Values, Voice, Taboos. The brain of the studio. Specialists reference this on every output.
Crew
Unlimited specialists with distinct roles. Brand voice lead, copy strategist, research, hooks, technical writing.
Memory
Persistent across sessions. Every brief processed by the studio adds to its long-term context. Voice gets sharper over time.
Atelier
Drive collaboratif. Drafts the crew leaves for you, files you drop for them. Bidirectional.
Integrations
Apps connect per studio, not per account. Different studios can have different connected tools.
Export
Each studio exports as JSON. Re-import to another workspace, share with a collaborator, keep an offline backup.
IN PRACTICE
Three people, three uses of this feature.
Multi-business founder
4 studios for 4 businesses. Each crew calibrated to its market. The skincare voice never drifts toward the technical SaaS tone.
Ghostwriter
1 studio per client. 6 founders, 6 voices, indistinguishable. The fifth client doesn't break the others.
Multi-channel creator
1 studio per channel. YouTube voice ≠ newsletter voice ≠ podcast voice. Each channel ships in its native register.
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